U.K.-based Task Consumer Products, a small family-owned business operating in the Midlands, recently approached Sun Branding Solutions to help create the design and branding for its new kitchen and bathroom paper products, which include two new toilet rolls—Little Duck Luxe and Little Duck So Soft—and the Little Duck Ultra kitchen roll. Sun Branding also managed branding for the new Jumbo and Monster brands for Task’s more heavy-duty kitchen roll lines.
The new toilet paper range, which offers a two-ply value and three-ply luxury product, features a design with soft coloring and a fluffy yellow duck character known as the Little Duck. A small crown embellished with “Made in England” sits above the brand name, emphasizing the British heritage of the business.
The brand design and name were developed to create a sense of unity throughout the range, with the Little Duck Luxe, So Soft, and Ultra product names developed to emphasize softness and luxury, while still encompassing value for money. Meanwhile, the Jumbo and Monster brand of kitchen rolls emphasize their toughness and absorbency.
