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Skillet-meal pouches add impact to freezer case

Heinz serves up T.G.I. Friday's brand meals in convenient stand-up pouches.

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More consumers are eating meals at home more often. As a result, frozen foods are thriving. How does a newcomer brand fit in to this crowded category?

In the skillet-meal segment, T.G.I. Friday’s opted for a Doyen-style stand-up pouch that creates plenty of billboard to show off the T.G.I. Friday’s signature rich red color scheme. By selecting a stand-up pouch, T.G.I. Friday’s not only exposes consumers to a much larger package front than often found among the freezer case’s typically flat-laying bags, but also calls attention to a brand name that people know and trust.

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