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Shrink-sleeve label's graphics position Galliker's new dairy beverage (sidebar)

Full-body shrink labels have transformed dairy packaging, and the Galliker Dairy Co., Johnstown, PA, is using the tactic to introduce Shake, its new dairy-based beverage.

The dynamic graphics on shrink labels help Galliker Dairy position 'Shake' product as a treat rather than traditional milk.
The dynamic graphics on shrink labels help Galliker Dairy position "Shake" product as a treat rather than traditional milk.

Sold refrigerated, the product appeals to a youth-oriented audience and relies on the shrink label’s dynamic graphics to position the product in the marketplace.

Shake has a consistency akin to a milk shake, and is distributed in Pennsylvania through convenience and grocery stores, according to Frank Kyger, Galliker’s vice president of sales and marketing. Shake will also be marketed at restaurants.

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