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Clear pouch claims to be first

A clear stand-up pouch holding 6.75 oz of flavored water is now reaching store shelves in select eastern U.S. markets. It’s claimed to be among the first clear pouches in a category where opaque metallized films or foil-based laminations dominate (see CapriSun from Kraft Foods and Hi-C Blast from Coke’s Minute Maid Div).

Pw 12877 Guzzler1

Details were sketchy as Packaging World went to press, but here’s what’s known about the pinch-waisted, bottom-gussetted Fruit Rapids pouch.

American Beverage Corp., the Verona, PA-based firm that sells Fruit Rapids, has it contract packaged by SaddleSprings Beverage Corp. That California firm, which has patented the clear pouch, owns proprietary pouch-making equipment at Winpak of Winnipeg, Canada, so the pouches are made there. The equipment forms the pouches from proprietary rollstock material that combines a coextruded substrate in a lamination that looks essentially like this: polyester/PE/EVOH/

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