P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.

Pw 16680 Pand G

It’s extrusion blow-molded of high-density polyethylene by Consolidated Container (Atlanta, GA). High-impact graphics are provided by a reverse-printed stretch-sleeve film label from MRI (Newtown, PA). Sleeving is done by Consolidated using three customized 10-head rotary sleeve applicators from PDC-Europe (Austin, TX). Containers are shipped to P&G’s plant in Jackson, TN, where they are filled and heat-sealed with a triangular foil lidstock. A thermoformed overcap from Ivex (Wheaton, IL) provides recloseability.

P&G likes the recycleable triangular canister because it protects against breakage.

Available in a 5.6-oz single can, an 11.2-oz twin-pack, and a 28-oz five-can pack, P&G anticipates pricing of $1.69, $2.99, and $5.99, respectively. P&G expects most grocery stores, mass merchandisers, and convenience stores nationwide to carry Torengos, which began shipping in December, by the end of this month. (PR, RL)

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