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P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.

Pw 16680 Pand G

It’s extrusion blow-molded of high-density polyethylene by Consolidated Container (Atlanta, GA). High-impact graphics are provided by a reverse-printed stretch-sleeve film label from MRI (Newtown, PA). Sleeving is done by Consolidated using three customized 10-head rotary sleeve applicators from PDC-Europe (Austin, TX). Containers are shipped to P&G’s plant in Jackson, TN, where they are filled and heat-sealed with a triangular foil lidstock. A thermoformed overcap from Ivex (Wheaton, IL) provides recloseability.

P&G likes the recycleable triangular canister because it protects against breakage.

Available in a 5.6-oz single can, an 11.2-oz twin-pack, and a 28-oz five-can pack, P&G anticipates pricing of $1.69, $2.99, and $5.99, respectively. P&G expects most grocery stores, mass merchandisers, and convenience stores nationwide to carry Torengos, which began shipping in December, by the end of this month. (PR, RL)

For more on Torengos packaging design see Web exclusive sidebar Brand identity, design leverage

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