P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.

Dec 31st, 2001

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It’s extrusion blow-molded of high-density polyethylene by Consolidated Container (Atlanta, GA). High-impact graphics are provided by a reverse-printed stretch-sleeve film label from MRI (Newtown, PA). Sleeving is done by Consolidated using three customized 10-head rotary sleeve applicators from PDC-Europe (Austin, TX). Containers are shipped to P&G’s plant in Jackson, TN, where they are filled and heat-sealed with a triangular foil lidstock. A thermoformed overcap from Ivex (Wheaton, IL) provides recloseability.

P&G likes the recycleable triangular canister because it protects against breakage.

Available in a 5.6-oz single can, an 11.2-oz twin-pack, and a 28-oz five-can pack, P&G anticipates pricing of $1.69, $2.99, and $5.99, respectively. P&G expects most grocery stores, mass merchandisers, and convenience stores nationwide to carry Torengos, which began shipping in December, by the end of this month. (PR, RL)

For more on Torengos packaging design see Web exclusive sidebar Brand identity, design leverage

PDC-Europe (Americas), Inc.

Procter & Gamble

Consolidated Container Company

Consolidated Label

MRI Flexible Packaging

Ivex Packaging Corporation

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Pregis Blown Film

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Standard Parts for Packaging and Processing Machinery and Equipment

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The Steeped Coffee Method requires only hot water to prepare a single serving of coffee.

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Fpa Buyers Guide Cover

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Morris Packaging

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Cacao Water Just Cacao Copy

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Poly Bag Machines

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CRSF Flexible Packaging

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Recyclable Bag-in-Box Packaging for Water

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ACW Providing Lab Certified C-R Packaging Solutions

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Backyard Compostable for Loose-Leaf Tea

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PAXXUS, Inc. Certified by the Women’s Business Enterprise National Council (WBENC)

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