SpokejenyPes offers pet lovers everything from food to toys to shampoos. The firm already has an established reputation for taking a playful approach to its customer base, so management was quick to understand the advantages of this new corrugated converting technology in terms of what it can do to delight consumers. And delight them it did with a corrugated shipper having paw prints and dog bones laser cut into the sides. This treatment makes the SPOKOBOX a delightfully unique container, one that engages consumers not just visually but haptically, as well.
Production of the shipper for SpokojenyPes was handled by THIMM in its production plant in Vsetaty in the Czech Republic. The shipper consists of two parts, both single-wall corrugated with EE fluting. Printing for the 710-piece run was done on THIMM’s RHO 1012 sheet-fed digital corrugated press from Durst and digital laser scoring and cutting was done on THIMM’s Beam 2C from Highcon .
According to THIMM, the key advantage of digital laser scoring and cutting is that it does not require physical or mechanical tools. Laser cutting is very exact and precise, which means even the most complicated shapes and smallest details can be rendered. Formats that are difficult to implement or completely impossible with the classic die-cutting method can be handled with laser die-cutting without problems.
The other key to this technology is that it’s perfectly suitable for customizing corrugated shippers in small quantities. Consumers receiving such a shipper are even inclined to keep it for a time rather than send it straight to the recycling stream—simply because it is so unusually eye-catching. This in turn builds brand recognition and consumer good will for companies like SpokojenyPes that have their shipping containers made with this innovative digital technology.