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Without Wholesale Venues, Brands Reaching Out to Consumer

Social media, e-commerce and donations to those in need are various ways brands are trying to directly reach consumers in light of COVID-19 cancellations and closures.

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Venues around the world are being postponed or cancelled due to the pandemic. In early March the Natural Products Expo West was cancelled in Anaheim, CA – a show that in 2018 had over 3500 exhibiting companies and 85,000 attendees. Many emerging brands rely on such trade shows to sell their product to retailers, and the loss of these outlets has turned brand-owners to creative measures such as YouTube videos, social media channels and e-commerce to try and reach the consumer without the help of retailers.

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