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Without Wholesale Venues, Brands Reaching Out to Consumer

Social media, e-commerce and donations to those in need are various ways brands are trying to directly reach consumers in light of COVID-19 cancellations and closures.

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Venues around the world are being postponed or cancelled due to the pandemic. In early March the Natural Products Expo West was cancelled in Anaheim, CA – a show that in 2018 had over 3500 exhibiting companies and 85,000 attendees. Many emerging brands rely on such trade shows to sell their product to retailers, and the loss of these outlets has turned brand-owners to creative measures such as YouTube videos, social media channels and e-commerce to try and reach the consumer without the help of retailers.

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2024 PACK EXPO Innovations Reports
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report