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COVID-19 Survey: Early Results Reflect CPGs' Current Resolve, Future Uncertainty

Responses indicate that companies producing packaged goods tend to be “So far, so good, all things considered” as one phrased it, and supply chains remain intact. But when asked to forecast into the future, there's far less consensus.

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In response to COVID-19, Packaging World magazine polled its readership of CPGs and brand owners to begin to see how the industry was dealing with the crisis. The poll, available here, is  still open and still collecting data, but the following is an early snapshot of results.

The survey, sent out via email to a targeted audience on March 26, netted 115 highly qualified responses from food and beverage, healthcare, cosmetics, personal care, and other packaged goods manufacturers. Respondents ranged from engineers to package design and development, but the largest portion, at 26% of all responses, were CEOs or senior management.

62% of respondents are still coming into the office, with the remaining 38% working from home. It should be noted that the lion’s share of respondents (81%) come from the food and beverage industry, with others in healthcare packaging, so most respondents are deemed essential workers by the government. 

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An impressive 19% of respondents are either in the process of refitting or retooling, or considering doing so, in support of production to help governmental and health organizations with respirators, masks, or other critical healthcare materials relevant to suppressing the spread of COVID-19. On Friday, after the survey was sent to the Packaging World Audience, the White House said it would fully invoke the Defense Production Act, potentially compelling private businesses to produce essential healthcare materials. Still, 12% of survey respondents already are doing so, and another 7% are discussing doing so. Again, with 82% of respondents in the food and beverage industry, many are already deemed essential.

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