WLS, a ProMach product brand, introduces its VR-72 labeler for spirit and liquor bottles at PACK EXPO International 2024 in Booth S-3548. Fully servo-driven with a modular design, this continuous motion pressure-sensitive system applies wrap-around and front-and-back labels to 1-liter, 750-milliliter and ‘miniature’ spirit bottles. Running up to 300 large bottles per minute, the VR-72 offers accurate and repeatable label placement, a small footprint and quick changeovers.
“This is the labeling system for high-end and craft distillers who want precisely applied labels in order to maximize shelf appeal and protect their brand’s reputation for quality,” said Adam Rosenthal, Director of Sales and Marketing at WLS. “We first developed this labeler for miniature bottles, and then when our spirit customers began asking if the VR-72 could be modified for 750-ml bottles as well, we saw there was a real need in the market for a system like this. Applying perfectly straight labels, the VR-72 is much smaller than a rotary labeler and yet still achieves a relatively high throughput, which many distilleries need.”
