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UPM Raflatac Launches RafCycle™ Partner Program

New initiative transforms label release liner waste into new resources, reducing waste, boosting circularity, and empowering brands to meet sustainability targets.

Raf Raf Cycle 1703

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UPM Raflatac unveils its new RafCycle™ Partner Program, an initiative designed to enhance sustainability and circularity in the labeling industry. Building on the success of the RafCycle™ recycling service, this program invites businesses in North America to join a growing network of partners committed to reducing their carbon footprint and fostering a circular economy.

Participation in the program enables converters to collect release liner waste from their customers and then leave the recycling to UPM Raflatac. This value-added benefit helps brands avoid additional disposal costs, reduce their carbon footprint, and meet their sustainability goals. Partners receive local, hands-on support, along with complimentary RafCyle material pickup from their central collection point.

Raf Raf Cycle Resource Efficiency Infographic Square Eng

”We are excited to launch the RafCycle Partner Program, which represents a significant step forward in addressing many of the concerns that have held back release liner recycling in our industry,” said Michael Garretson, Manager, RafCycle, UPM Raflatac Americas. “Our goal is to make liner recycing easy, widespread, and accessible. Our converter partners are an integral part of this initiative. Together, we can make a substantial impact in making the labeling industry more sustainable.”

By transforming label release liner waste into new resources, the program supports companies in achieving their sustainability goals and creating compelling marketing stories that demonstrate their commitment to the circular economy.

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