Metal, glass, and liquid cartons are projected to be the fastest-growing materials used in the craft beer and spirits market through 2027, according to a new white paper, Craft Beer and Spirits: Success Through Packaging, released by PMMI, The Association for Packaging and Processing Technologies. This comes as consumer demands for ready-to-drink, e-commerce, and variety and multipacks have moved the market to a projected 1% compound annual growth rate (CAGR) or 78.1 billion unit sales from 2024 to 2027.
“Metal already represents the lion’s share of craft brew and spirits packaging—followed by glass, then rigid plastic,” says Rebecca Marquez, director, custom research, PMMI. “But liquid cartons are slated to grow at the fastest rate over this period at 2.2% CAGR.”
