We heard Hernán Braberman discuss Gen Z-driven packaging design at drupa last month, and it was so revealing that we enlisted him to break it down specifically for the Packaging World audience.
Generation Z, the cohort born into a fully digital world, is reshaping industries across the board - and packaging design is no exception. This demographic, known for its tech-savvy nature and strong social consciousness, demands more from brands than ever before. Their expectations extend far beyond mere functionality; they seek packaging that reflects their values, sparks joy, and makes a statement.
