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Top Articles of 2024, #6: Mattel Packaging Error Leads to Recall

The #6 most clicked article of 2024: The company was forced to recall the entire "Wicked" dolls line just before the Holiday season. A printing mistake led consumers to an adult website rather than providing more information on the upcoming film release.

Mattel was forced to pull its entire Wicked doll line due to a packaging error just before the Holiday Season.
Mattel was forced to pull its entire Wicked doll line due to a packaging error just before the Holiday Season.

A recent packaging error by Mattel brought an unexpected twist to the tale of its "Wicked" fashion dolls when a misprint on the doll packaging directed consumers to a website belonging to Wicked Pictures, a pornographic studio, rather than the intended official movie site. The website belonging to the actual movie includes the word "movie" in the name. This oversight, which Mattel has attributed to a printing error, has led to a swift response from both the company and major retailers with stores pulling the items from shelves.

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Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce