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GoodPop’s Package Redesign Helps Fuel 40% Sales Growth

The brand won the 2022 grand prize in the Designalytics Effectiveness Awards, while also doubling down on innovation and social impact.

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GoodPop, manufacturer of healthy, all-natural frozen treats, took home the 2022 grand prize in the Designalytics Effectiveness Awards after a successful launch of its new packaging design in 2021.Interact Brands, a Colorado-based branding agency with expertise in the food and beverage industries, helped reinvigorate GoodPop’s design by utilizing bolder brand assets, a more consistent design system, and product photography to bolster brand awareness and appetite appeal.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
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Is your palletizing solution leaving money on the floor?