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GoodPop’s Package Redesign Helps Fuel 40% Sales Growth

The brand won the 2022 grand prize in the Designalytics Effectiveness Awards, while also doubling down on innovation and social impact.

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GoodPop, manufacturer of healthy, all-natural frozen treats, took home the 2022 grand prize in the Designalytics Effectiveness Awards after a successful launch of its new packaging design in 2021.Interact Brands, a Colorado-based branding agency with expertise in the food and beverage industries, helped reinvigorate GoodPop’s design by utilizing bolder brand assets, a more consistent design system, and product photography to bolster brand awareness and appetite appeal.

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Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
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Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report