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GoodPop’s Package Redesign Helps Fuel 40% Sales Growth

The brand won the 2022 grand prize in the Designalytics Effectiveness Awards, while also doubling down on innovation and social impact.

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GoodPop, manufacturer of healthy, all-natural frozen treats, took home the 2022 grand prize in the Designalytics Effectiveness Awards after a successful launch of its new packaging design in 2021.Interact Brands, a Colorado-based branding agency with expertise in the food and beverage industries, helped reinvigorate GoodPop’s design by utilizing bolder brand assets, a more consistent design system, and product photography to bolster brand awareness and appetite appeal.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce