 | Read Bumble Bee CEO on Leadership, Market Changes, and the New Role of OEMs |
 | Watch this one-minute video on Bumble Bee's Culture of Sustainability |
5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share
In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.
Mar 22, 2021
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