![]() | Read Bumble Bee CEO on Leadership, Market Changes, and the New Role of OEMs |
![]() | Watch this one-minute video on Bumble Bee's Culture of Sustainability |
In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.