As the e-commerce landscape rapidly evolves, so do the demands on the packaging that delivers products through the channel. Daniel Arnold, managing partner of Trifecta Research, was at PLASTICS Industry Association's FlexForum today to drill down on consumer preferences in e-commerce packaging, revealing what drives consumer satisfaction and loyalty in the digital shopping era.*
“We’ve been at this for a while. We’ve seen e-commerce successfully scale over the last 15 to 20 years, and the U.S. closed last year with just over $1.1 trillion in retail e-comm sales. As we look through 2027, the forecast is for an additional $600 billion in the U.S., so $1.7 trillion with an 10 to 11% CAGR each year for the next for years until 2027,” Arnold said.
