Packaging’s primary function has always been to protect a product and keep it intact as it travels through the supply chain to reach its end consumer. This foundational duty has been put to the test as packaging originally designed for retail evolves to accommodate the many-touch, multiple-handler world of e-commerce and direct-to-consumer (D2C).
And for high-end, high-margin products that are using these emerging D2C channels, the functional expectations placed on packaging go even further. A product in the luxury space often requires a pack to match in style, aesthetic, and expanded ability to engage with the consumers using smart technology. Plus, if that luxury product is intended to be consumed or applied to the body—as is the case with high-priced alcoholic beverages, cosmetics, personal care products, nutraceuticals, or supplements—packaging is often tasked with additional security and anti-counterfeiting measures. 
Primary packaging for HEBE LIFE’s two nutricosmetic offerings involve durable, p-s labeled glass jars using a desiccant and metallized foil seal.
