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Symbiosis for OEMs and Manufacturers

Strong relationships can enable both to prosper as OEMs broaden their scope and educate manufacturers about fast-moving and complex automation advancements that they may not have the time or resources to stay informed about.

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Automation technology advancements have increased so quickly in the last decade, that the speed and quantity of new information can be overwhelming to manufacturers. A lack of internal knowledge and expertise about new advancements can hamper automation expansion, and while some larger enterprises may have dedicated teams of experts whose sole responsibility is to stay abreast of new developments and applications, many small or medium sized manufacturers do not.


See: COVID-19 Lessons Learned: Overly Lean Organizations Are Less Resilient

See: Strengthening OEM Supply Chains for Challenging Times


A new report by PMMI Business Intelligence states that this lack of internal resources provides an opportunity for OEMs and suppliers to partner with their customers and assist manufacturers who are struggling to identify automation projects. Providing ongoing, regular education to their customers to help them stay aware of new automation technology developments and applications for components can build stronger relationships. Educational workshops (particularly in a virtual setting during the COVID-19 pandemic), allow OEMs and suppliers to engage with engineers and can be beneficial not only to the manufacturer, but also to the OEMs and suppliers who are then able to showcase their own advancements and suggest solutions that the manufacturer may not be aware of.

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