According to CEO David Gray, GreenSeed Contract Packaging was created with the outlook that there was opportunity for co-packers/co-manufacturers to bring more value to the supply chain by being a more strategic and consultative partner that could collaborate on corporate-level initiatives such as environmental sustainability. Using this approach, GreenSeed strives to make positive impacts on sustainability, in collaboration with other mission-driven organizations through R&D, innovation, packaging strategies, and supply chain management.
Since GreenSeed Contract Packaging caters to both domestic and international business, a global perspective was important for the company’s business model. Said Gray, “We had to have not just a U.S. mindset, but we also had to understand how to think globally to support our clients with the understanding of what it was like to live in their shoes. We really have sought to be a growth company where the focus is around the people side of it, the culture.”
Gray said the company’s approach was to be innovative in the way it thought: “For us, it was how we were going to change the way that we went to market as a contract packaging organization; we were going to be different. We were going to be innovative, focused, and we were going to be thinking not just about today, but where we needed to be in the future to really be true partners with our clients. That's why we aligned ourselves to an environmental sustainability focus.”
GreenSeed’s work with Danone’s brands, in partnership with Danone’s corporate vision to make an impact in the communities where its business is being carried out, is what attracted the attention of the local Batavia government. When GreenSeed began working with Danone, they were able to reduce the packaging size across a portfolio of brand products, thereby reducing the coverage footprint of the brand. Danone then approached GreenSeed to ask them to get involved with a local initiative that would use GreenSeed as an incubator to bring in cleaner energy to the surrounding area. Gray said partnerships like these, where companies can come together and help each other meet corporate initiatives that solve global issues like environmental sustainability are what we are trying to find more of.
 | Read this story on the current state of contract packaging/contract manufacturing. |
