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Counting their blessings

ATC Logistics & Electronics’ Mike Simpson counts five distinct benefits that have accrued to TomTom through its relationship with his company:

• A significant reduction in freight expenses;
• A tangible profitability improvement attributed to North American supply chain efficiencies;
• An improved flexibility to offer promotional concepts that differentiate TomTom from its competitors;
• An ability to increase outbound shipments of finished product more than tenfold during peak holiday demand periods; and
• A reduced turnaround time for repair and refurbishment, thereby getting products back into the retail market much faster.

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