EAS is essentially a product development, marketing, and distribution company. The Golden, CO-based firm creates its products, designs the packaging and all the creative, but subcontracts the actual product manufacture and packaging to a network of copackers, typically makers of nutrition supplements and pharmaceuticals.
EAS vice president Roger Ulane calls the EAS business environment “the speed model.” The company’s time to market, he says, “from concept to the shelf is probably half to a third of what it normally takes other companies in our industry to achieve. We’re talking market research, about developing the product and its manufacturing process, creating the packaging, and establishing the supply chain—those are the steps at which we’re very adept.”
“Quite frankly, there’s a lot of capital tied up in manufacturing and packaging operations,” Ulane says. “The minute you buy a plant, you lock yourselves into that technology, location, and limitations. You constrain your ability to develop new products that utilize different or new processes.” On the international side, EAS manufactures products in Europe and New Zealand and distributes its products worldwide.
