Refillable and reusable packaging innovations are transforming household products, with brands like Craft Naturals offering canned soap, Abel & Cole expanding Club Zero into physical retail, and Everdrop creating dissolvable tablets and reusable bottles to reduce plastic waste and carbon emissions.
- Craft Naturals offers plant-based hand soap in recyclable aluminum cans (300ml for $13.50 CAD) that can be refilled or used with pump dispensers
- Abel & Cole's Club Zero launched in over 150 independent grocers, using reusable packaging with deposit systems and in-store return programs
- Everdrop produces dissolvable cleaning tablets and reusable bottles in recycled PET or glass, available across six European countries
- Refillable formats reduce plastic waste, carbon emissions, and transportation inefficiency by eliminating water-based product shipping
- These innovations reflect growing consumer demand for sustainable household products with circular economy packaging solutions
The reusable and refillable market continues to display innovations across various categories. The range of formats is quite varied, including cartons, pouches, glass jars, and plastic containers, among other types reported in ThePackHub's Innovation Zone.
Learn more about ThePackHub's Innovation Zone here.
Craft Naturals' new canned hand soap can be poured into a refillable container or directly used with a pump dispenser.ThePackHub
Canada-based Craft Naturals is now offering hand soaps and shampoos in recyclable canned packaging, providing both convenience and sustainability for consumers. The all-natural, plant-based liquid hand soap comes in aromatic varieties such as Lavender and Sweet Citrus, as well as an Unscented option for those sensitive to scents. Customers can either empty the can’s contents into a refillable bottle or attach a pump dispenser directly to the top of the recyclable aluminum can. The cost of a 300ml hand soap is $13.50 CAD (£7.84). This innovation reflects a growing trend towards more sustainable household products.
Over 150 independent grocers have signed up to stock Abel & Cole's Club Zero refillable brand.ThePackHub
U.K. online grocer Abel & Cole has launched its direct-to-consumer, refillable brand Club Zero into physical retail. This initiative involves collaboration with reusable packaging company Dizzie. Over 150 independent grocers have signed up to stock the Club Zero range, with customers paying for the product and a deposit for the reusable packaging. When more than 25 containers are returned to the store, they are sent back to Abel & Cole for washing and reuse. The trial addresses challenges associated with in-store refill shopping, with ongoing talks with large independent chains and major grocers. Dizzie handles sourcing organic refills, packaging, and operations for recommissioning the packaging. Independent stores in London and the southeast, including Refill Therapy stores in Hackney and Stratford, are already participating. Abel & Cole’s Club Zero, which started online in 2020, now offers around 100 SKUs and continues to expand. The company plans to delist single-use formats where possible and further develop its refillable range.
Everdrop offers a "green chemistry" product formulation for its detergent in addition to its reusable packaging solutions.ThePackHub
Everdrop, a company from Munich, has developed a range of cleaning products aimed at reducing the use of plastics and other resources. Their dissolvable detergent tabs and reusable spray bottles for kitchen and bathroom cleaning, along with dishwasher tabs and laundry detergent powder, are sold in Germany, Austria, Switzerland, France, Italy, and the Netherlands. Everdrop’s products are designed with circularity in mind, addressing the inefficiency of transporting water-based cleaning products by creating dissolvable cleaning tablets and reusable, recycled PET or glass bottles. Additionally, they’ve developed a ‘green chemistry’ formulation for the detergent to reduce chemical discharge into sewers, along with an online water hardness tool to optimize detergent usage. Everdrop’s tablets and reusable bottles offer environmental benefits, including waste prevention, reduced carbon emissions, and the use of recycled or compostable packaging.
Learn more about ThePackHub's Innovation Zone here.
