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Orkla's Panda Pilots Paper Wrapper, Joins Confectionery Trend

Finnish brand owner Orkla Snacks tapped UPM Specialty Papers to pilot a new paper wrapper for its Panda milk chocolate brand. It's yet another data point in a growing movement toward paper-based films in confectionery and on-the-go energy or granola bars.

Orkla Suomi (Finland) is piloting a new paper wrapper by UPM Specialty Papers for its Panda milk chocolate brand. During a six-month pilot period, the new wrappers are replacing traditional PP-plastic wrappers. Milk chocolate bars in the new package format are now available in stores across Finland.

“At Orkla Suomi, we want to make everyday life better with local brands that bring joy and make sustainable choices easier. Our products are a combination of tradition, innovation, and sustainability. A great example of our ongoing efforts to replace fossil-based materials with renewable alternatives is the new paper-based chocolate tablet packaging, developed in collaboration with UPM and printing house Walki Westpak. We will pilot this paper-based packaging with Panda Milk Chocolate in spring 2025 to gather insights and experiences from the new solution,” says Arja Laitinen, packaging developer at Orkla Snacks.

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