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PepsiCo launches 'grip' pack in India

Proprietary design for Mountain Drew makes bottles easier to hold, and the company plans to extend the design to additional global markets.

Brands gain a share of both the consumer’s mind-set and wallet when stay ahead of the pack on their shelf. One way to do that is through continuous innovation of the product or the package, or both. When brand owners do that, their competitors either must make a counter investment to join them or risk having their own products fall behind in consumer perceptions of quality and value.

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