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PepsiCo launches 'grip' pack in India

Proprietary design for Mountain Drew makes bottles easier to hold, and the company plans to extend the design to additional global markets.

Brands gain a share of both the consumer’s mind-set and wallet when stay ahead of the pack on their shelf. One way to do that is through continuous innovation of the product or the package, or both. When brand owners do that, their competitors either must make a counter investment to join them or risk having their own products fall behind in consumer perceptions of quality and value.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability