PepsiCo launches 'grip' pack in India

Proprietary design for Mountain Drew makes bottles easier to hold, and the company plans to extend the design to additional global markets.

Brands gain a share of both the consumer’s mind-set and wallet when stay ahead of the pack on their shelf. One way to do that is through continuous innovation of the product or the package, or both. When brand owners do that, their competitors either must make a counter investment to join them or risk having their own products fall behind in consumer perceptions of quality and value.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
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Is your palletizing solution leaving money on the floor?