Micro perforations in Melitta Super Premium Coffee Filters provide richer coffee flavor by filtering out sediments and impurities, the company says. The filtering process enables more efficient coffee extraction and a fuller taste. “Consumers are passionate about the taste of their coffee and are willing to spend more money on premium coffee and spring water,” says Patty Poole, product manager at Melitta USA. “But if they’re not using premium coffee filters, they are not getting the best flavor the coffee has to offer.”
The dimensions—8” x 51⁄8” x 1”—of Melitta’s recycled chipboard carton, from Americraft Carton (www.americraft.com), enable space-saving, upright stacking. The rectangular cartons, offset-printed in six colors, hold either 40 or 100 cone filters and provide an ample billboard to communicate the benefits of the enhanced filters.
n the front panel, an image of a filter— viewable close up in an inset—is large enough for shoppers to see the micro-perforated dots in the filter surface. The inset displays the words “Flavor Enhancing Micro-Perforations,” and a banner along the bottom of the front panel says “Brews Better Tasting Coffee.”
The front panel also provides sufficient space for the filter size to project easily from the filter image.
More detailed explanations of the enhanced filters’ benefits appear on the cartons’ back panel.
