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Big brands unite on sustainability

The Global Packaging Project (GPP) could go a long way towards defining sustainable packaging and bringing brand owners, retailers, and packaging material suppliers closer to their sustainability targets.

What a great idea to unite the likes of Procter & Gamble, Unilever, Walmart, Tesco, DuPont, ExxonMobil, TetraPak, Owens-Illinois, and many more in a joint effort to approve definitions of sustainable packaging that can be embraced globally. That is precisely what the GPP is all about, according to a report in packagingnews.co.uk. Co-chairing the effort is head of packaging Sonia Raja of the UK’s Tesco chain of supermarkets and Roger Zellner, director of sustainability, research, development, and quality at US-based Kraft Foods.

"We need to find a common way of measuring environmental and sustainability improvements on packaging that can be used across the world,” says Raja. A key objective, adds Zellner, will be industry metrics that can be shared globally.

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