Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Come clean as you go green

Blogs and Web sites are filled with consumer missives about unnecessary or excessive packaging. This perception could be part of your brand. Are you educating consumers?

Educate the consumer. It is a given when it comes to easing shoppers’ product selection, but how often do marketers take the time to educate shoppers about the packaging that holds their products? Why it is necessary and isn’t excessive?

Anecdotally, some shoppers have made it clear they won’t purchase a product if they believe the packaging is excessive and/or harms the environment. Dr. Trefor Owen, a scientist with Sharp Interpack, a plastics manufacturer, alludes to this point in an article posted on Greenbag.

How many sales are brand marketers losing because of false consumer perceptions about a product’s packaging? Here are a couple of thoughts: If you’re already using a foldout label, leverage it to include information about the composition of your package materials and their recyclability and refer them to a page on your Web site to learn more. Second, avoid the common pitfall of speaking in technical or marketing jargon and talk to consumers in words they use.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce