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Come clean as you go green

Blogs and Web sites are filled with consumer missives about unnecessary or excessive packaging. This perception could be part of your brand. Are you educating consumers?

Educate the consumer. It is a given when it comes to easing shoppers’ product selection, but how often do marketers take the time to educate shoppers about the packaging that holds their products? Why it is necessary and isn’t excessive?

Anecdotally, some shoppers have made it clear they won’t purchase a product if they believe the packaging is excessive and/or harms the environment. Dr. Trefor Owen, a scientist with Sharp Interpack, a plastics manufacturer, alludes to this point in an article posted on Greenbag.

How many sales are brand marketers losing because of false consumer perceptions about a product’s packaging? Here are a couple of thoughts: If you’re already using a foldout label, leverage it to include information about the composition of your package materials and their recyclability and refer them to a page on your Web site to learn more. Second, avoid the common pitfall of speaking in technical or marketing jargon and talk to consumers in words they use.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report