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SmartSolve, an expert in water-soluble packaging innovation, has introduced PureNil™ 0, a plastic-free, 100% bio-based, printable, and flushable pouching material built for the household cleaning industry's shift toward truly sustainable, zero-waste packaging.
Single-dose detergent packaging is projected to grow more than 6% annually through 2035, reaching over $6.3 billion, as consumers demand both convenience and sustainability. But most mono-dose formats — laundry pods, dish detergent tabs — rely on polyvinyl alcohol (PVA) films that, despite being marketed as biodegradable, research shows contribute to microplastic pollution once they enter water systems. Recycling isn't a reliable fallback either: as of 2018, only 53.9% of packaging and containers were recycled annually in the U.S., according to the EPA, and, as of 2025, roughly 40% of households lack access to recycling comparable to trash disposal, according to As You Sow.
PureNil 0 addresses this directly. Unlike PVA films, it disperses in water without leaving microplastics behind — flushable, functional, and built on zero-waste principles. Contact us to request a sample, visit https://smartsolve.com/contact/
Applications include:
- Eco-friendly dishwasher detergent pouches
- Powdered laundry detergent sachets
- Single-dose cleaning sticks for multipurpose or personal care products
- Toilet bowl cleaner sachets, drain care powders, and multi-surface cleaner refill pouches
PureNil 0 retains strength and durability through its intended end-of-life stage, keeping detergent securely packaged while supporting accurate dosing that reduces overuse and waste. As Extended Producer Responsibility (EPR) regulations tighten, the material offers brands a compliant, future-ready option — while its bio-based, plastic-free profile builds trust with consumers skeptical of recyclability claims.
"Brands now have a viable, scalable, and commercially available alternative that's fully bio-based, plastic-free, and water-soluble," said Jon Jakubowski, CEO of SmartSolve. "This is the kind of innovation that will help our partners lead, versus just keep up, in the sustainable packaging movement."
PureNil™ 0 has been available for sampling and commercial orders since the product's commercial launch in January 2026 — the first material in the PureNil Series, with future innovations to follow under the same 100% bio-based, plastic-free commitment.
Where to Find Us
SmartSolve is exhibiting at PACK EXPO International 2026 — its first time on the show floor — October 18–21 at McCormick Place in Chicago. Find the team in the West Hall at Booth W-18110 to see PureNil™ 0 up close.
