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Carbon Balanced Paper North America (CBPNA) announced the launch of its refreshed brand identity, reflecting an evolution in how the program is presented and communicated across North America.
This update applies exclusively to Carbon Balanced Paper North America’s website, visual identity, and communications materials. It follows, and aligns with, the global rebrand of its conservation partner, World Land Trust.
While the look of Carbon Balanced Paper has evolved, the program’s mission and conservation model remain unchanged.
Same Mission - Clearer Communication
Since its introduction to North America, Carbon Balanced Paper has grown from an emerging sustainability concept into a trusted solution for paper and packaging buyers across the United States and Canada. Its purpose has always been straightforward: to balance the carbon emissions associated with paper and paper-based packaging production by funding the permanent protection of threatened forests through World Land Trust.
What Has Changed is the Context
As expectations around climate action, biodiversity protection, and transparency continue to rise, organizations increasingly require sustainability programs that are credible, measurable, and clearly communicated. The refreshed Carbon Balanced Paper North America brand is designed to meet those expectations, without altering the underlying program.
Alignment With World Land Trust’s Rebrand
World Land Trust introduced its refreshed global identity as part of a broader evolution of how it communicates conservation impact, permanence, and urgency. Carbon Balanced Paper North America’s updated materials intentionally align with that direction, ensuring consistency and clarity across partner communications.
This alignment reflects a shared commitment to:
· Protecting high-value ecosystems before they are lost
· Supporting locally led, permanent conservation projects
· Delivering measurable climate and biodiversity benefits
The relationship between Carbon Balanced Paper and World Land Trust remains foundational. Every Carbon Balanced Paper purchase continues to directly support World Land Trust conservation projects that avoid future carbon emissions, protect wildlife habitat, and safeguard biodiversity at scale.
What This Means for Users
For existing Carbon Balanced Paper users, the refreshed brand provides updated tools to better communicate impact. New logos, messaging, and materials are designed to integrate seamlessly into sustainability reporting, packaging, and brand communications - helping organizations tell a clear, credible story about their environmental action.
