Through the Line Podcast: Wild Introduces Refillable Roll-On Deodorant to U.K. Market

London-based sustainable personal care brand Wild debuts a refillable roll-on deodorant product featuring a reusable metal case and a bio-based, compostable refill pack. The decision to introduce a roll-on format came from consumer insight. “Data showed that a large segment of potential customers were not ready for stick application and preferred roll-on or spray,” co-founder Freddy Ward said.