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Top 10 of 2023 – No. 10: Absolut Commercializes Paper Bottles

Join us as we look back at Packaging World’s most popular articles of 2023. At No. 10 is a paper bottle project by Absolut, who says it’s the first global spirits brand to sell single-mold paper-based bottles commercially in the UK.

Absolut Vodka Paperbottle 500ml 6487903031e98

Absolut Vodka is launching a three-month pilot of a single-mold paper bottle in British supermarket chain TescoAccording to the brand, this is the first time these single-mold paper-based bottles will be sold commercially in-store by a global spirits company. The pilot follows Absolut’s previous limited-release paper bottle tests with lower alcohol-by-volume, ready-to-drink cocktails at festivals in the UK and Sweden. 

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