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Patagonia Partners with Canopy’s Pack4Good Initiative For Sustainable Alternative Packaging

The collaboration with the non-profit aims to reduce Patagonia's reliance on trees by utilizing agricultural waste as a sustainable alternative.

This new step aligns with Patagonia’s long-standing commitment to sustainability and marks a shift toward innovative packaging solutions that reduce environmental impact.
This new step aligns with Patagonia’s long-standing commitment to sustainability and marks a shift toward innovative packaging solutions that reduce environmental impact.
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Patagonia, a global leader in outdoor apparel, is strengthening its environmental stewardship by joining Pack4Good, a sustainable packaging initiative from Canopy, a solutions-focused non-profit dedicated to forest conservation and climate protection. This new step aligns with Patagonia’s long-standing commitment to sustainability and marks a shift toward innovative packaging solutions that reduce environmental impact.

Since 2013, Patagonia has worked closely with Canopy to eliminate the use of Ancient and Endangered Forests in the production of viscose textiles. Now, the company is expanding its focus to Next Generation (Next Gen) packaging solutions that source from sustainable alternatives like agricultural waste rather than trees. Patagonia has committed to ensuring its packaging does not contribute to the destruction of climate-critical forests.

The push for sustainable packaging comes at a crucial time. Each year, 3.1 billion trees are logged for paper packaging materials such as delivery boxes, hang tags, and shoe boxes, contributing to severe pressure on the world’s forests. Patagonia’s partnership with Pack4Good emphasizes the need to explore and adopt alternative, non-forest-based fibers in packaging—a priority for both Canopy and Patagonia.

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