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Google Achieves 100% Plastic-Free Hardware Packaging

Google achieved its goal of plastic-free hardware packaging one year ahead of schedule.

Google has reached its sustainability goal ahead of schedule, creating plastic-free packaging for all Pixel, Fitbit, and Nest devices.
Google has reached its sustainability goal ahead of schedule, creating plastic-free packaging for all Pixel, Fitbit, and Nest devices.
Google Blog

What You Will Learn in This Story:

  • How Google Replaced plastic with paper in hardware packaging
  • How Veritiv and Shandong Kaili Specialty Paper Company contributed to project
  • Google's aim to share its tactics and prompt industry-wide change



In October 2020, Google boldly pledged to eliminate plastic from its hardware packaging by 2025. At the time, the company had already achieved a 94% reduction, but the remaining 6% presented the most significant challenges. These final components, from shrink wrap to plastic tape and labels, required innovative solutions. Through extensive research, prototyping, and development of fiber-based alternatives, Google has reached its goal ahead of schedule, creating packaging for all Pixel, Fitbit, and Nest devices that is entirely plastic-free.

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