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Henkel Floating Shrink Sleeve for Fabric Softener, Chobani Brand Overhauls Yogurt Cup to Cut Plastic, Coop and Emmi Closed Cycle Dairy Bottles

See a few examples of recyclable packaging innovations from Henkel, Chobani, and Coop and Emmi from ThePackHub’s Innovation Zone.

The floatable shrink sleeves on Henkel's fabric softener packaging facilitate separation during recycling.
The floatable shrink sleeves on Henkel's fabric softener packaging facilitate separation during recycling.
ThePackHub

Recycling initiatives are the most common type of packaging innovation reported in ThePackHub's Innovation Zone. Material reduction initiatives make up a significant chunk of recent innovations, along with companies adjusting materials to improve their products' recyclability.

Learn more about ThePackHub's Innovation Zone here.

The floatable shrink sleeves on Henkel's fabric softener packaging facilitate separation during recycling.The floatable shrink sleeves on Henkel's fabric softener packaging facilitate separation during recycling.ThePackHubHenkel Uses Innovative Floatable Sleeves to Enhance Fabric Softener Bottle Recycling 

German multinational chemical and consumer goods company Henkel AG & Co., headquartered in Düsseldorf, has been awarded a Worldstar Global Packaging Award in the household category. It has enhanced the recyclability of its fabric softener PET bottles in Europe through a partnership with Canadian label manufacturer CCL, adopting a novel EcoFloat material for shrink sleeves. This innovative polyolefin material, characterized by its low density, ensures that during the recycling process, the sleeve floats while the PET bottle sinks, facilitating their separation in recycling facilities. The use of EcoFloat addresses the common issue of consumers not removing sleeves before disposal, thus improving the recycling rate of the bottles, which are already made from 100% recycled PET. This advancement represents a significant step towards better recycling outcomes for Henkel’s fabric softener packaging, demonstrating a commitment to sustainability and recycling efficiency. 

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