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Mattress Company Moves to Paper for Roll-Packed Products

A successful switch from PE to paper for organic mattress and bedding company Naturepedic is a case study in CPG and machinery supplier collaboration.

For the switch from PE to paper packaging for its roll-packed mattresses and bedding, Naturepedic enlisted C3 to create a combination paper and machinery solution.
For the switch from PE to paper packaging for its roll-packed mattresses and bedding, Naturepedic enlisted C3 to create a combination paper and machinery solution.

As brands continue to move toward what they see as more sustainable packaging materials, collaboration between CPGs and their equipment suppliers has become an important element in achieving success. One recent example is a partnership between organic mattress company Naturepedic and its roll-packing machinery supplier, C3 Ingenuity, that enabled the company to switch from polyethylene to paper, eliminating 55,000 lb of plastic per year from its roll-packed products.

Based in Chagrin Falls, Ohio, Naturepedic produces certified organic mattresses and bedding, which it sells at its 20-plus retail stores located across North America. Its products can also be found at more than 150 retailers nationwide, including Crate & Barrel, Pottery Barn, and Restoration Hardware, and can be purchased on its website and shipped direct-to-consumer. For all these channels, Naturepedic ships its mattresses, comfort layers, and mattress toppers rolled up and packaged in (until recently) a heavy-gauge PE wrap and placed in a corrugated shipper.


   Read this related article, “Survey Says Consumers Prefer Paper Packaging”


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