Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Myro’s Body Wash Concentrate Creates a β€˜Magic Moment’

D2C body care brand Myro selects a squeezable aluminum tube for its body wash gel concentrate and pairs it with a durable, reusable PETG bottle, β€˜Made for keeps, not the landfill.’

Says Myro CEO Greg Laptevsky, 'A lot of people are referencing a ‘magic moment’ of turning tap water into body wash—all waste-free.”
Says Myro CEO Greg Laptevsky, "A lot of people are referencing a β€˜magic moment’ of turning tap water into body washβ€”all waste-free.”

With learnings in hand from the launch of its first refillable/reusable product, a line of deodorant with a reusable base and refill pods that use 50% less plastic than traditional deodorant, in 2022 D2C body care brand Myro added another Refill-at-home product line to its portfolio. The newest launch comprises body wash products made with essential oils and 100% natural fragrances that are vegan, cruelty-free, and sulfate-free. The refillable/reusable system consists of a durable, PETG bottle with pump dispenserβ€”β€œMade for keeps, not the landfill”—coupled with body wash concentrate in a 1.5-oz squeezable aluminum tube.


Read article    Read about Myro’s refillable/reusable packaging system for deodorant.


One of the features household cleaning products and personal care products have in common that has made them such an appropriate fit for Refill-at-home systems is that many use water, something consumers can easily add at home. However, while it seems like an easy switch for brand ownersβ€”supply the concentrate, and let consumers mix it themselvesβ€”Myro CEO Greg Laptevsky shares that formulating a concentrate for a product that can be prepared at home is anything but. β€œYou’re constantly balancing three things, and it feels like you’re playing a never-ending whack-a-mole game,” he says. β€œYou solve for one product by creating an unintended consequence somewhere else.”

The three considerations, he explains, are the concentrate-state product profileβ€”how much you’re diluting, its temperature profile, its packaging compatibility, etc.; the diluted-state product profileβ€”consistency viscosity of final product, skin feel, skin benefits, lathering experience, consistent scent experience, etc.; and dilutionβ€”how easy it is to mix, how it works with 13 different types of tap water profiles around the country, its viscosity and recyclability profile, etc. β€œAnd that’s before you get into production trials,” Laptevsky says. β€œThen you go back to the drawing board and do this again with a different set of problems to solve.”

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report