Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Don't go changing, FTC urged

As the Federal Trade Commission (FTC) reviews its environmental marketing guidelines for effectiveness, at least one trade group urged the regulatory agency to keep things the way they are.

In response to FTC's request for comments, the American Frozen Food Institute (AFFI) said the guidelines "have provided marketers with the flexibility they need to convey useful, reliable information to consumers about the environmental benefits of their products and packaging, thereby enhancing their ability to compete for consumer loyalty. These marketplace incentives have fostered product innovation and promotion." AFFI also noted that the FTC guidelines serve as a useful model for state and local regulation of environmental claims. It urged the agency to avoid any modification to existing policy that would "slow the promising trend toward national uniformity."

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability