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Heinz Recyclable Monolayer Ketchup Bottle Cap, Nestlé Joins Digital Deposit Return Scheme, Better Battery Co Packaging Encourages Recycling

See a few examples of recycling innovations by Heinz, Nestlé, and Better Battery Co from ThePackHub’s August Packaging Innovation Briefing Report.

Heinz is rolling out a new monolayer ketchup bottle cap that makes the entire pack curbside recyclable.
Heinz is rolling out a new monolayer ketchup bottle cap that makes the entire pack curbside recyclable.
ThePackHub

This comprehensive segment encompasses both recycling initiatives and packaging that now integrates more recycled content. Numerous instances of mono-material developments and other measures aimed at boosting recycling rates are reported. The advent of Packaging Taxes, influencing packaging recycling, is also on the horizon. The UK has already set this in motion in April 2022, implementing a tax on plastic packaging with less than 30% recycled content. These activities inevitably drive the demand for packaging reduction efforts.

Learn more about ThePackHub's Innovation Zone here.

Heinz is rolling out a new monolayer ketchup bottle cap that makes the entire pack curbside recyclable.Heinz is rolling out a new monolayer ketchup bottle cap that makes the entire pack curbside recyclable.ThePackHubHeinz Rolls Out 100% Recyclable Bottle Cap

Kraft Heinz will soon equip its Heinz Tomato Ketchup squeeze bottles with a ‘100% recyclable’ cap, a shift expected to make the entire pack suitable for standard curbside collection and facilitate the recycling of 300 million plastic caps annually. The mono-material cap is designed for seamless recycling and replaces the flexible silicone valve in the previous hard-to-recycle cap. Arriving at this mono-material alternative was not without its challenges. The process reportedly spanned nine years and entailed 185,000 hours of development. The cap, constructed from polypropylene (PP), consists of two components forming an indirect outlet for dispensing the product when the bottle is squeezed. When the consumer releases their grip, air surges back in, generating a controlled portion. It reportedly took 45 iterations to successfully emulate the existing closure’s performance. Heinz’s research indicates that the revamped cap assists consumers in extracting more ketchup from the nearly emptied bottle. Bottles featuring the new design will be clearly identifiable via a ‘100% recyclable’ imprint on the cap. Initially, the caps will be utilised for 400ml and larger top-down bottles of Heinz Tomato Ketchup and its 50% Less Sugar and Salt variants. 

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report