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Top 10 Articles of 2022 - #6: Dove Debuts Reusable Body Wash Packaging System

Join us as we look back at the most-read Packaging World stories of 2022. At #6, we look at how Unilever introduced a more eco-friendly packaging option for its Dove Body Wash products. It's a reusable, refillable system.

The Starter Kit for the Dove Reusable Body Wash Bottles + Concentrate Refills system comes with either an aluminum or a plastic bottle and one bottle of concentrate.
The Starter Kit for the Dove Reusable Body Wash Bottles + Concentrate Refills system comes with either an aluminum or a plastic bottle and one bottle of concentrate.

In January 2021, Unilever's Dove deodorant brand redefined reusable retail packaging, creating a sleek and sophisticated design-forward system with a refillable stainless-steel deodorant case and compact refills. With its new Dove Reusable Body Wash Bottles + Concentrate Refills, the brand has taken a page from the household cleaning category by offering concentrated product refills paired with two “too beautiful to throw away” reusable bottles.

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