Colgate-Palmolive has been promoting and building up to recyclable toothpaste tube for some time now (read a 2021 Packaging World column on the topic), but it's finally a commercialized reality. To alert consumers that the tube is now recyclable, Colgate is including on the tube’s front panel a prominent “Recycle Me!” message as well as a stylized image of three tubes in the shape of the well-known “chasing arrows” recycle symbol.
“As the global toothpaste leader with a brand found in more homes than any other, we want to lead in waste reduction and, in particular, making toothpaste tubes a part of the circular economy,” says Dana Medema, Vice President & General Manager, Oral Care for Colgate-Palmolive in North America. “The Recycle Me! Tube is designed to educate and engage consumers and the recycling community, who are both essential to progress.”
Continue to the full article here: Colgate Rolls Out Monomaterial Recyclable Tube, Tells People to ‘Recycle Me!’
