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Top 10 Articles of 2022 - #9: Aveda’s Recyclable Paper Sample Packet Replaces Multilayer Foil Sachets

Join us as we look back at the most-read Packaging World stories of 2022. At #9, check out this paper-based, recycle-ready shampoo sample pack from The Estée Lauder Companies' Aveda brand.

Top 10 9

AvedaThe Estée Lauder Companies' (ELC) high-performance, plant-based hair care company with a mission of sustainability, late last year partnered with co-packer, packaging supplier, and woman-owned business Xela Pack in the development of what the stakeholders say is prestige beauty’s first-ever paper-based, locally recyclable sachet or packet. Also involved in the partnership is Gentile Packaging Machinery (GPM), the OEM responsible for the form/fill/seal-style machinery built to run this proprietary package format. The two affiliated packaging supply companies serve as a single-entity contract packager to form, fill, and seal the Xela Pack-style sample packs on GPM Machinery.

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Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability