Beginning this fall, customers in the D.C. metro area will be able to purchase a variety of products in durable, reusable containers found in Loop-branded displays in participating Giant stores, according to a Loop press release.
“Giant is committed to taking sustainable actions that reduce plastic waste from our landfills and improve our environment,” Diane Couchman, Giant Food Vice President Category Management, Non-Perishables, said in the release. “We are excited to partner with Loop, a global leader in eliminating waste, to offer our customers a program that allows them to shop their favorite products and help our environment.”
After consumers finish the products, they can return the empty containers to a Return Point at Giant. Loop then sanitizes the containers and sends them to brands to be refilled and restocked on store shelves. Loop partnered with cleaning and hygiene solutions leader Ecolab Inc. to ensure advanced cleaning and sanitization processes for the containers.
Developed by recycling company TerraCycle, Loop’s goal is to scale the process globally, according to founder and CEO Tom Szaky.
“With world-class retailers, like Giant, bringing Loop to their physical brick and mortar locations, we are giving consumers what they’ve been asking for since Loop was introduced in 2019 - the ability to purchase the products they use every day in durable, reusable containers, with the convenience of shopping at their local market,” Szaky said.
|Watch: Loop's Tom Szaky and Seventh Generation Senior Packaging Engineer Kelly Murosky Discuss Returnable and Reusable Packaging|
Loop’s first expansion in the U.S. came in February 2022, with an in-store launch at Kroger-owned Fred Meyer stores in the Portland metro area. The platform’s in-store retail model launched December, 2020 at Carrefour in Paris, France. It also launched in-store at AEON in Japan and in the U.K.-based Tesco in 2021, before making its U.S. debut.
The company has also partnered with McDonald’s in the U.K. and select Burger King restaurants in the U.S. to launch reusable food and beverage containers.