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Plant-Based Fiber Tray for Gillette Razor is Green

New razor product for P&G brand Gillette is packed in a recyclable, plant-based inner tray that is colored a neon green.

The tray is made from bamboo and bagasse, which were chosen because the materials are local to the facility in Asia where the packaging is being manufactured.
The tray is made from bamboo and bagasse, which were chosen because the materials are local to the facility in Asia where the packaging is being manufactured.

For its new GilletteLabs with Exfoliating Bar razor product, Procter & Gamble brand Gillette chose a recyclable, colored, plant-based inner tray from packaging supplier Footprint. As Footprint Vice President of Sales Solution Development Collin Euteneuer shares, when Gillette approached the company about designing a tray to hold the razor—a new concept that integrates an exfoliating bar into the razor’s handle—it was looking for a solution that would eliminate petroleum-based plastics entirely, would be recyclable, and would align with Gillette’s branding and style, including its brand colors. In the case of the GilletteLabs with Exfoliating Bar package, that color was a neon green Pantone.


Watch video    Watch video, “Brands Look to Bio-Plastics to Replace Some Fossil-Based Plastic.”

Footprint is a materials science company that designs and develops plant-based fiber solutions for a range of applications, including frozen and shelf stable foods, fresh meats and produce, foodservice packaging, cups and lids, and non-food applications, among others. Among the materials used are bagasse, or sugar cane, bamboo, softwood, and hardwood, along with patented, proprietary barrier coatings that enhance functionality for an application. One somewhat recent example of Footprint’s capabilities is a microwavable, fiber bowl for frozen Healthy Choice meals from ConAgra.

Until the Gillette tray, applications using Footprint’s technology have been a kraft-like color or white. “This project was unique for Footprint in that it was the first dyed product [we] produced in high volume that required developing a wet-end process to support the color and achieve consistent color from part to part,” explains Euteneuer. “It was critical that we develop a product-safe dye so that Gillette’s branding style and color palette could be maintained.

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