Another Brand Adopts Post-Consumer Recycled Packaging

Founded in 1953, green-minded home improvement and construction brand HAGA specializes in natural and organic building materials, such as lime or clay plaster.


Now, by introducing a new packaging system, it has further improved its sustainability profile by taken a step toward participating in the circular economy. Its new clay plaster buckets, gray in color, now display the RAL recycled plastic quality mark, indicating that they consist of at least 50% post-consumer recycled materials (PCR).

“HAGA uses only environmentally friendly raw materials without synthetic additives. They meet all requirements, both in terms of construction biology and ecology,” says Thomas Bühler, owner and managing director of HAGA AG. “With the recyclate bucket from Jokey, we have found a packaging solution that meets our high sustainability standards. After all, not only is awareness of construction biology and the demand for climate-friendly construction growing, customers also expect environmentally friendly packaging design.”

The PCR buckets come from The Jokey Group. By adopting them, HAGA is participating in a sustainability approach that Jokey promotes through its extended Eco Concept 2.0, and via the 2018-launched campaign, “Grey is the New Green.”