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First Pet Food Brand Joins Loop

Maker of ethically-sourced, whole-ingredient pet food Open Farm joins Loop, launching a reusable stainless-steel tin printed with a lot code that provides full transparency to product ingredients.

Toronto-based Open Farm has built its business on delivering clean, nutritious pet-food products made from ethically sourced and whole ingredients.
Toronto-based Open Farm has built its business on delivering clean, nutritious pet-food products made from ethically sourced and whole ingredients.

Since it was introduced in early 2019, the amazingly ambitious and potentially game-changing Loop circular shopping platform has expanded rapidly. First launched online in mid-2019 in New York City and Paris, Loop was rolled out nationwide just one year later. Not only has its footprint grown, but so too has the number of brands offering their products through the platformβ€”a pretty impressive accomplishment, given the total redesign that’s typically required for a CPG to make their packaging reusable.

One recently added brand is Open Farm Pet Food, the first pet food company to partner with Loop. Evan Shuster, VP of Marketing for Open Farm, says Loop was a good fit for Open Farm, given the two organization’s shared values around sustainability. Toronto-based Open Farm has built its business on delivering clean, nutritious pet-food products made from ethically sourced and whole ingredients. β€œJoining the Loop platform presented an amazing opportunity to further our mission and continue leading the way in sustainable packaging,” Shuster says.


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