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Olay to test refillable moisturizer packaging

A three-month pilot by P&G will test consumers’ acceptance of Olay Regenerist Whip moisturizer sold with a refillable pod, designed to significantly reduce plastic waste.

A rendering of the Olay Regenerist Whip refillable package. (Not the final product.)
A rendering of the Olay Regenerist Whip refillable package. (Not the final product.)

Beginning in October and running through the end of the year, Olay will be piloting a new way of shopping for skincare that it says could dramatically reduce the amount of plastic used in the beauty category. The news was announced today by Marc Pritchard, Chief Brand Officer at P&G, and Virginie Helias, Chief Sustainability Officer at P&G, at the 2019 Sustainable Brands Conference in Detroit. During the pilot, Olay will offer its Olay Regenerist Whip moisturizer with a refill pod that fits right in the jar. If adopted, and if the brand moves a significant portion of Olay Regenerist moisturizer jars to refillable pods (e.g., 5 million jars’ worth), it would result in a savings of more than 1 million pounds of plastic.

Consumers will be able to purchase the refillable Olay Regenerist Whip package that contains one full jar of the product and one refill pod of moisturizer that can be placed inside the jar once it’s emptied. The package will be sold and shipped in a container made of 100% recycled paper and will not contain an outer carton in order to reduce the use of paperboard. The pods themselves will be made from polypropylene, recyclable in those municipalities that accept PP.

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