Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Rubbish in, rubbish out

Europe’s circular economy must start with smart package design, says Coca-Cola.

Pw 331432 Sustpackeu 644x350 1

Third in a series of articles featuring “live” coverage of Sustainability in Packaging, Europe 2017, conference in Barcelona.

Representing both the largest Coca-Cola bottler in the world as well as EUROPEN (European Organization for Packaging and the Environment), Hans van Bochove talked about good packaging design as the starting point of circularity. van Bochove, VP Public Affairs Europe, Coca-Cola European Partners, told the audience of 200 that we must design and market packaging combinations with the end in mind. It’s not just about circularity or recycling, he said, first and foremost it’s about the consumer.

Coca-Cola knows that half its carbon footprint in Europe comes from packaging and is trying to reduce the carbon footprint of that drink in your hand by a third. “Regardless of the huge focus on plastic, we do not favor one material over another," said van Bochove. Coke employs glass, plastic, and metal.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports