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Brazilian sunscreen launched in sugarcane-based plastic bottle

After partnering with bioplastic manufacturer in 2008, J&J releases personal care product in packaging containing sugarcane-based plastic.

Pw 39149 Logo Green

In December, Johnson & Johnson Brazil launched its Sundown line of sunscreen products into drugstores and supermarkets in new packaging containing sugarcane-based polyethylene from Braskem. The package is said to contain 60% green plastic and 40% recycled material, to help avoid unnecessary disposal of solid waste. To advise consumers that the package is made from Braskem’s material, the bottle exhibits an "I'm Green" logo on the front and back.   


The green plastic is produced from sugarcane ethanol, a 100%-renewable raw material. According to Braskem, using green resin not only prevents CO2 emissions, but it also removes CO2 from the atmosphere. For each ton of plastic produced, green plastic sequestrates 2.5 tons of CO2 released during sugarcane cultivation through photosynthesis. This is a significant gain compared to traditional plastic, whose production releases 2.1 tons of CO2, the company notes.

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