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Challenge your team to think about what your packaging could be

Paul Vandenberg, creative director at i4Design (www.desi4n.com), a package design firm, offers the following worthwhile exercise: Ask yourself and your package design team, “What if?” The challenge is to use great packaging ideas being introduced elsewhere not as a template for your own projects, but as inspiration for what could be for your products.

Pw 9426 Touch
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report