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Matt Reynolds: Hello, welcome to today's webinar. I'm Matt Reynolds, editor of Packaging World Magazine, and I'm here with Paul Jenkins, Managing Director of ThePackHub. I wanted to tag on a few, what I would call some of the OG's, some of the original packs that really kicked off the sustainability in e-commerce movement, which I would say is relatively fledgling compared to you know, 10 years ago even. But this is one I think the initial splash for e-com was something called SIOC, and that was via Amazon, that's 'ships in own container.' The initial splash was Tide, you know, Procter and Gamble's Tide product. So in this case, this is a bag-in-box from Hex, which is a similar detergent type of product. Now, I don't know if this specific product is officially Amazon SIOC because it might not be being sold through Amazon channels and might not require that certification, but this bag in box format is functionally SIOC. It's intended for this box, the external box, to actually be the secondary packaging shipping box. And this is a development by Liquibox that says, according to the company, it's 60% less plastic than a traditional 100 ounce rigid detergent bottle. The Hex Eco bag-in-box package cuts carbon footprint by offering 58% reduction in fossil fuels, 47% reduction in GHG emissions, and 25% reduction in water use. So those are just a few of the facts and figures that go alongside this. But it's an interesting call back to that original SIOC Tide box that we that made so many headlines a few years ago. Next up we have another example of SIOC this is the company Keurig. They were making the, used to be called K cups, I believe that more coffee capsules is more - coffee pods is more popular now. This is the example on the left, you can see is the carton what would have been the previous package filled with whatever count, 20 count, 40 count of coffee pods. But that in order to get that into the D to C or e-commerce stream would require overboxing. So in this case, Keurig Dr. Pepper skipped a step, and working with Amazon created a SIOC box that essentially the overbox itself is the secondary package. No requirement for a carton; that's what arrives and there's just the coffee pods with, the primary package is within.